I just watched this DVD and I give it an enthusiastic
Very good analysis of Apple Records from a historical and business standpoint. After all these years, people tend to have a very cynical view of the launching of Apple, but this doc does a great job reminding us of the very good intentions behind the label and the sense of optimism and idealism that reigned in the pre-Allen Klein days. Not everything was chaos and mayhem.
An interesting point is how the Beatles' own negative feelings about touring prevented the Apple execs from arranging tours or club dates for the acts, which is one of the major reasons why they weren't as long-term successful as they should have been. Also, they talk about how an act needed the stamp of approval of one of the Fabs before being accepted by the label, but that became more difficult as tensions mounted among the lads and so a lot of great talent (Yes, T. Rex, Bowie) eluded Apple.
Overall, a very illuminating doc. There's no mudslinging or personal axes to grind... well, none that I could see anyway. Tony Bramwell figures heavily into the film, but he doesn't really get controversial. And the interviews with Jackie Lomax and two of the members of The Iveys/Badfinger add a great deal of credibility and invaluable perpective to the project. It's over 2 1/2 hours long, has special features (haven't watched those yet), and really covers the history of Apple Records pretty thoroughly. It is a story of missed opportunity, really.
For those of you who who are completists, I think this one should make it into your collections. But hurry up before Apple Corps slaps an injunction or cease-and-desist order on it.
[EDIT: The extra features suck. But the rest of the DVD is excellent!]