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Old Jun 20, 2001, 01:24 PM   #1
beatlemethisbeatlemethat
Dr. Robert
 
Join Date: May 24, 2000
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Default Premium Wireless Services Clinches Music Licenses From Sony Music for Mobile Phone

Premium Wireless Services Clinches Music Licenses From Sony Music for Mobile Phone Ringtones

Leading Worldwide Ringtone Provider PWS Will Roll-out Fresh Library of Hit Songs on Popular Mobile Phone Personalization Services

Premium Wireless Services Inc. ("PWS"), the leading global wireless entertainment & messaging platform provider, today announced that it has licensed the copyrights to a wide variety of songs and music properties from Sony/ATV Music publishers, one of the world's major music publishing companies.
The agreement allows PWS to sample selections from Sony's catalogs for deployment as personalized, melodic ringtones for mobile phones and wireless-enabled devices. PWS' mobile music solutions enterprise customers, including the 20-million-subscriber-strong Cingular Wireless network, News Corporation and BT Cellnet, are amongst those who will use the ringtones.
Music properties licensed as part of the PWS acquisition include hit songs made popular by artists like Destiny's Child, Ricky Martin, Sarah McLachlan, the Beatles, Marc Anthony, and many others. In addition to personalized ringtones, PWS distributes fun, hip mobile phone icons and logos, and SMS (Short Message Service) advertising and directly targeted mobile device marketing.
Ralph Simon, chairman, PWS, who closed the deal, said: "Sony Music and their publishing executives are thought-leaders in the coming mobile music and entertainment revolution. They clearly see the potential for developing this completely new revenue stream, which thus far has only been prominent outside of the U.S. and Canada, for all of their writers and copyrights. The services we offer -- independently and with our network carrier partners -- significantly enhance the mobile phone users' entertainment experience and will widen the impact of Sony Music's catalogs of popular songs."
Sony now joins the 40+ publishers with whom PWS has licensing deals. From its Santa Monica base of operations, the company delivers to a fast-emerging, worldwide demographic of "mobile nomads" -- youthful mobile phone users -- current hit songs and favorite melodies as an industry-leading collection of personalized ringtones.
Jody Graham Dunitz of Sony/ATV Music Publishing said, "We are pleased to be working with Premium Wireless Services as this will continue to bring opportunities and revenues for our writers, copyrights and publishing company in this exciting, mobile revolution."
PWS has delivered more than 60 million ringtones and wireless content worldwide to more than 10 million consumers via its consumer Web service, YourMobile.com, since its launch in March 2000. Personalized ringtones, which already have a strong following internationally, are rapidly becoming popular in the United States and Canada via PWS' mobile entertainment services as it deploys to a wider audience of North American consumers whose mobile phones receive TDMA and GSM content.
PWS addresses its growing user-audience by delivering demographically targeted, over-the-air marketing messages via SMS and bundled online/wireless, directly targeted marketing campaigns. PWS is also expanding its mobile entertainment platform to serve the substantial growth of mobile phone use, wireless handset models, media formats and network types.

About Sony Music

Sony Music Entertainment Inc. is a leading global producer, manufacturer and marketer of recorded music and video, with a recorded catalogue containing the world's greatest artists and entertainers.

About PWS

Premium Wireless Services Inc. supplies the wireless entertainment content, distribution, and global network of users that powers the explosive growth of the worldwide wireless entertainment industry. PWS provides turnkey solutions for network operators, mobile device manufacturers and media companies seeking to satisfy the exponential demand for wireless entertainment products and services.
PWS' consumer-facing service, YourMobile Networks (www.yourmobile.com), one of the world's most recognized mobile entertainment brands, offers highly targeted international and local advertising and promotional opportunities to prime and tease entertainment consumers. PWS' current 2G media messaging platform is scaleable for 2.5G and 3G networks, distributes licensed and self-produced content, and is supported by back-end solutions for international business and content rights management.
PWS offers pricing and access to one of the world's largest libraries of entertainment content licensed for international wireless entertainment distribution, with more than 40 licenses from major and independent music publishers, rights societies and content studios. The company has headquarters in Santa Monica, with representatives in London, Paris, Sydney, Helsinki, Tel Aviv and Johannesburg. Details of the company are available at www.pws.ws.



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