Well living locally, I got to go down there but not in the actual arena as tickets were snapped up months ago but were changing hands on ebay for 10 x the amount. Anyway, it was heaving down there, limosuines galore, private parties, very strict security - anyway - here's some write ups and a link to pics.
MTV goes worldwide to billions so was a fantastic coup for Liverpool in securing the event in its new arena in the Grosvenor liverpool One 1 billion pound development, in this, the city's European Capital of Culture year.
Here's one write-up.
Sir Paul McCartney was honoured in a special award - the Ultimate Legend Award - which was presented to him by U2's Bono.
Bono said he was there to bestow the "first, last and only MTV Ultimate Award".
He said: "For someone like me who makes his living in rock and roll to be asked to say a few words about Paul McCartney is like asking a Catholic priest if he wouldn't mind stopping off in Rome to give an award to St Peter.
"This is the man who invented my job", he added "In the universe of rock and roll, the Beatles were the Big Bang.
"Tonight is about how much Liverpool means to Paul McCartney and how much Paul McCartney means to Liverpool.
"From the Cavern Club, to the Liverpool Institute, to Penny Lane, this is the city where he was born and bred, this is the city that gave him his attitude and this is the city that gave him his inspiration."
The award recognised Sir Paul as one of the most formative influences on the global music scene and as a founding father helping Liverpool earn the recent accolade as Most Musical City in the UK.
Absolutely fantastic wasn't it - Town was absolutely heaving at tea-time and around midnight.
True of Macca to be driving Bono around and pointing out places where he hung around, lived and went to school - no primma donna - white leather suites or pink flowered dressing rooms and airs and graces about this fella who started out in a sweaty dank cellar and prostitute ridden German dockland. He even turned up at Live Aid in his normal car in the car park while others had private jets and chauffeur driven limos.
Brilliant that one of our own took that accolade and the loudest roars of approval were rightly reserved for him as he spoke fondly of his extended family, Liverpool and his 3 other mates who 'done not too bad'.
and here's what it meant to the city as it thrives on billions of pounds worth of new private investment including the new waterfront penthouse suites atop towers aside the world famous 3 graces.
Eyes of Europe on Liverpool for MTV awards
Nov 5 2008
LIVERPOOL is set to benefit from £50m of positive coverage as a result of hosting the MTV Europe Awards tomorrow, it was estimated last night.
Jason Harborow, former chief executive of the Liverpool Culture Company, revealed the figure as he spoke to the Daily Post about his pride at helping attract the event to Liverpool.
The idea to try to persuade MTV to bring the event to the Echo Arena, Liverpool was hatched over a cup of coffee with The Mersey Partnership’s former chief executive Robert Crawford in 2005.
Mr Crawford had been in charge of Scottish Enterprise when the MTV Europe Awards were held in Edinburgh in 2003 and seen the benefits to the city.
“After we came up with the idea of trying to get MTV to Liverpool in 2008, I spent months writing letters and emails,” said Mr Harborow.
Months later he secured a meeting with Richard Godfrey, senior vice president for production and music in MTV UK and Ireland.
Bob Prattey, chief executive of the Echo Arena, and Mr Harborow travelled to London and showed Mr Godfrey a video about Liverpool’s musical heritage.
MTV wanted to know everything from how the city could handle the travel arrangements for private jets to the number of hotel rooms that would be available..
In January 2007 when MTV executives visited Liverpool the city’s chances of securing the show were almost ruined by a freak storm.
“Everything that could go wrong did go wrong. They were unable to catch a train or a plane because of the winds.
“But I think they were impressed with the way we jumped in to action and handled the situation.
“I personally think that bringing the MTV awards was my biggest achievement while at the Culture Company.”
Eventually in the summer of last year the city was finally told it would be hosting the awards.
“It is a truly global event. It may not have the wide public participation like the La Machine Spider, but the level of publicity it has attracted is phenomenal.”
He said that watching MTV from his home in Spain, the channel had “wall to wall” coverage of Liverpool.
“It is estimated that the positive coverage of the city is worth £50m.
“Alongside the BBC Sports Personality Awards it’s a great way to bring to a close Liverpool’s Capital of Culture celebrations.”
Mr Harborow will of course be in the crowd tomorrow night to witness the spectacle.
“I am going to enjoy watching the Killers, and I am hoping Britney will arrive – that would be fantastic.”
The Killers will be attending a pre-event party tonight at the Carling Academy that is being hosted by outrageous Hollywood blogger Perez Hilton.
Liverpool European Capital Of Culture 2008.
For some pics of the event including U2's Bono handing over the award to Macca - see here: