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Old Jul 25, 2009, 04:29 AM   #1
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Join Date: Aug 04, 2000
Location: The Netherlands
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Default Huge radio campaign planned to boost Beatles CDs reissues

To coincide with the worldwide release of the Beatles remastered CDs on Sept. 9, EMI and Capitol Records are planning a huge promotional push in the U.S. through giveaways and special radio programming beginning Labor Day weekend.

Radio stations have been asked to consider spotlighting Beatles music all day or in segments, running an "A-Z Beatles" program, making use of listener participation, featuring Beatles song countdowns, making use of vintage interview clips, running features on radio station websites and participating in local Beatle-themed events.

Stations have the option of giving away remastered box sets and a limited edition plaque.

A second promotional window is set for Thanksgiving weekend. A Beatles radio special will be offered to stations for airing during that period

[b] p.s. the article has quite a cool picture which I have not often seen [b/]
"Everyone should have themselves regularly overwhelmed by Nature"
- George Harrison

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