Verizon Calls on the Beatles

[lucyinthesky_84]

http://www.brandweek.com/brandweek/headlines/article_display.jsp?vnu_content_id=1595704

Verizon Calls on the Beatles

NEW YORK -- Another Beatles song has been transformed into an ad jingle, this time for Verizon.

The telco on Tuesday is launching a TV, radio and direct mail effort in New York State and Boston to tout "Veriations All," a package that includes all the company's products and services at a discount and on one bill. To drive home the point, Verizon is using the Beatles 1968 song "All Together Now."

The campaign, via Draft Worldwide, New York, coincides with the release of Veriations, which includes local, long distance, DSL and wireless on one bill.

TV consists of a 30: and two 60: spots, one of which will feature pitchman James Earl Jones. Spending was not available. Verizon spent $633 million last year on media, per CMR. The campaign will run through October.

-- Todd Wasserman

Published: August 06, 2002


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Half of what I say is meaningless...

[Beatlesgal]

[Clark Kent]

"All Together Now" is a fun song.

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[FiendishThingie]

Can we have our mobile phones ring with a Beatles song? Huh? Please? LOL!!!

FT http://www.beatlelinks.net/ubb/smilies/wink3.gif

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"Music always had a transcendental quality inasmuch as it reaches parts of you that you don't expect it to reach. And it can touch you in a way that you can't express. You can think that it hasn't reached you and years later you'll find it coming out." George Harrison

[PaulisMine]

Actually FT you CAN have your phone ring Beatles songs. Here is one site I found, but I'm sure that there are others, this one you can program it yourself. Other places on the web you can buy them for $2-3. Personally I want one that plays Helter Skelter, but you can't have everything. http://www.beatlelinks.net/ubb/smilies/images/icons/grin.gif http://tamingthebeast.net/ringtones/ringtones2.php3

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Every night I just want to go out,
get out of my head.
Every day I don't want to get up,
get out of my bed.

[beatlebangs1964]

I'd love one that played "She Loves You." I promise I'd never say "Can you hear me now? Good." That slogan has been worn out.

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Then we will remember things we said today. Yeah.
-- Beatles, 1964

Read www.rooftopsessions.com (http://www.rooftopsessions.com) for high caliber Beatles fan fiction.

BB1964

[shyGirl]

My cell phone plays "A Hard Day's Night" when it rings. http://www.beatlelinks.net/ubb/smilies/cool3.gif

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http://www.beatlelinks.net/ubb/smilies/rocknroll.gif
Song of the moment-Boys

shyGirl's Hideout (http://www.geocities.com/smw15/index.html)

"If they can dig it, please dig it."-George

[EasternBird]

I just saw this commercial - the 30-second one - on NBC! A few minutes ago (I was online and had the TV on in the background).

I usually don't like hearing Beatles songs in commercial jingles. It just doesn't sound right when the songs are re-recorded (and usually arranged differently as well). But this recording was pretty faithful to the original song. And, if you've ever seen "Yellow Submarine," it's exactly like the end credits, where they display the lyrics on the screen, except it says stuff like "long distance rates." It's even in the same typeface as the YS credits. I thought that was a nice touch. http://www.beatlelinks.net/ubb/smilies/smile1.gif

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There is a very fine line between "hobby" and "mental illness." - Dave Barry
http://www.beatlelinks.net/ubb/smilies/help.gif
Stop Worrying: A Tribute To "HELP!" (http://beatleshelp.50megs.com/) - R.I.P. Leo McKern 1920-2002
Beatleology (http://beatleshelp.50megs.com/beatleology/) - Earn your degree today!

[MonaMe577]

Believe it or not, the first place I ever heard "All Together Now" was on Sesame Street, and God, was that a long time ago! That would be cool to have a cell phone play that song!

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... she will cry when she learns we are two...if I fell in love with you ...

"Does your wife like it when you give flowers to strange girls?"
"Only when they're as strange as you, Frenchy!"