I am the Paulrus
May 30, 2005, 07:30 PM
Beatles go multi-lingual as culture welcome widens
May 27 2005
By Jessica Shaughnessy, Daily Post Staff
http://icliverpool.icnetwork.co.uk/0100news/0100regionalnews/tm_objectid=15563835%26method=full%26siteid=50061% 26headline=beatles%2dgo%2dmulti%2dlingual%2das%2dc ulture%2dwelcome%2dwidens-name_page.html
THE award-winning Beatles Story has become the first tourist attraction in Liverpool to provide audio tours in foreign languages.
From Tuesday, the Living History Tour will be available in Japanese, French and Spanish. Further translations will be produced next year.
The tour is narrated by John Lennon's sister Julia Baird, and includes interviews with Brian Epstein and George Martin.
One Japanese holiday company has already made 400 bookings for the new tour.
Director Jerry Goldman says The Beatles Story is leading the way in welcoming visitors from other countries in the run up to Capital of Culture year.
He added: "In 2008 our wonderful city opens its arms to the world. If we want to be a European Capital and a world-best centre of culture, we have to offer a warm and respectful international welcome, which means multi-lingual signage, literature and commentary.
"At The Beatles Story we are proud of the welcome we now offer visitors from all over the world. I am confident that the rest of Liverpool will follow our lead."
Operations director Louise Collier says she is confident the foreign audio tour will be a huge hit.
She said: "Just one brief mention of this to one tour operator and within a week we had 400 new bookings for Japanese visitors."
It is thought that no other tourist attractions in Liverpool operate an audio-tour in a different language, though the city's Anglican cathedral provides visitor pamphlets which have been translated.
Jason Harborow, chief operating officer at the Liverpool Culture Company, said: "We are delighted that The Beatles Story has recognised the importance and value of offering a multi-lingual service to our overseas visitors.
"Such developments enhance the quality of the city's welcome and the overall experience of visiting Liverpool.
"This is to be applauded as they also improve the Liverpool's reputation as a premier international visitor destination." The guides were supplied by a firm called Antenna Audio, which has supplied audio equipment to many of the world's leading attractions, including Gracelands and the Museum of Rock and Soul in Memphis, USA.
UK operations manager of tour operator for Japanese visitors Miki Travel, Julie Raybold said: "This wonderful initiative by The Beatles Story is certain to bring many more Japanese visitors to Liverpool.
"The Beatles Story has always been a very popular attraction, but this fantastic gesture to the Japanese market will open up the floodgates."
May 27 2005
By Jessica Shaughnessy, Daily Post Staff
http://icliverpool.icnetwork.co.uk/0100news/0100regionalnews/tm_objectid=15563835%26method=full%26siteid=50061% 26headline=beatles%2dgo%2dmulti%2dlingual%2das%2dc ulture%2dwelcome%2dwidens-name_page.html
THE award-winning Beatles Story has become the first tourist attraction in Liverpool to provide audio tours in foreign languages.
From Tuesday, the Living History Tour will be available in Japanese, French and Spanish. Further translations will be produced next year.
The tour is narrated by John Lennon's sister Julia Baird, and includes interviews with Brian Epstein and George Martin.
One Japanese holiday company has already made 400 bookings for the new tour.
Director Jerry Goldman says The Beatles Story is leading the way in welcoming visitors from other countries in the run up to Capital of Culture year.
He added: "In 2008 our wonderful city opens its arms to the world. If we want to be a European Capital and a world-best centre of culture, we have to offer a warm and respectful international welcome, which means multi-lingual signage, literature and commentary.
"At The Beatles Story we are proud of the welcome we now offer visitors from all over the world. I am confident that the rest of Liverpool will follow our lead."
Operations director Louise Collier says she is confident the foreign audio tour will be a huge hit.
She said: "Just one brief mention of this to one tour operator and within a week we had 400 new bookings for Japanese visitors."
It is thought that no other tourist attractions in Liverpool operate an audio-tour in a different language, though the city's Anglican cathedral provides visitor pamphlets which have been translated.
Jason Harborow, chief operating officer at the Liverpool Culture Company, said: "We are delighted that The Beatles Story has recognised the importance and value of offering a multi-lingual service to our overseas visitors.
"Such developments enhance the quality of the city's welcome and the overall experience of visiting Liverpool.
"This is to be applauded as they also improve the Liverpool's reputation as a premier international visitor destination." The guides were supplied by a firm called Antenna Audio, which has supplied audio equipment to many of the world's leading attractions, including Gracelands and the Museum of Rock and Soul in Memphis, USA.
UK operations manager of tour operator for Japanese visitors Miki Travel, Julie Raybold said: "This wonderful initiative by The Beatles Story is certain to bring many more Japanese visitors to Liverpool.
"The Beatles Story has always been a very popular attraction, but this fantastic gesture to the Japanese market will open up the floodgates."